Jana L. Crim, OD

Dr. Jana Crim obtained her undergraduate degree in Biology from Samford University, where she graduated cum laude and was an active member of Alpha Delta Pi Sorority. She received her Doctor of Optometry degree from the University of Alabama at Birmingham School of Optometry in 2002, where she was a member of Beta Sigma Kappa Optometric Honor Society and an active member of the American Optometric Student Association. She was also honored with the COVD Award for Excellence in Vision Therapy. She is currently an active member of the Tennessee Association of Optometric Physicians (TAOP) and a longstanding member of the American Optometric Association (AOA).

Dr. Crim has been practicing in Franklin, Tennessee, since 2012. She opened Berry Farms EyeCare in March 2017, and has created her ideal private practice setting where she manages and treats the eye care needs of patients of all ages. Outside of work, Dr. Crim enjoys traveling and spending time with her three boys – Ryan, Sam, and Ben.

Melissa B. Dow, OD

Dr. Melissa Dow graduated cum laude from Western Kentucky University with a degree in Chemistry. She received her Doctor of Optometry degree from the University of Alabama at Birmingham School of Optometry where she was a member of Beta Sigma Kappa Honor Society. Dr. Dow also received the David J. Kerko Low Vision Award. She completed an externship in Ocular Disease at multi-specialty centers in Alabama and Tennessee, as well as clinical care in Pediatrics, Contact Lens, Primary Care, Ocular Disease and Low Vision.

Dr. Dow began practicing in Franklin in 2007. She enjoys providing family eye care for patients of all ages, including myopia management options. In her free time she enjoys traveling and outdoor activities with her husband and two daughters.

Amanda Fritts

Optical Coordinator

Amanda brings more than 15 years optician experience to our practice. Amanda has extensive knowledge in frame adjustment and lens measurements to ensure the proper fit and lens design specific to your needs. When she’s not here working hard to perfect your style and design options, she enjoys spending time with her husband and three children. Amanda is ready to help style you into the perfect pair of glasses!

Denise Hoekstra

Office Coordinator

Denise brings over 15 years of patient service experience to our practice. When Denise isn’t here providing exceptional patient services, you can find her spending time with her family. Stop in today and let Denise assist you with your optical and administrative needs!

Caitlin Schroeder

Contact Lens Coordinator

Caitlin, a native of Florida, relocated to the Franklin area in 2022. She brings 4 years of medical training to our practice. Outside of the office, you can find Caitlin spending time outdoors with her friends and family. Caitlin is ready to assist you with your examination and special testing needs!

Bethany Gray

Clinical Technician

Bethany is a Franklin, TN native and brings over 10 years of guest and client service experience to our team. When Bethany is not assisting patients, you can find her enjoying local theatre and spending time with her family, her friends and her dog. Bethany looks forward to serving you at your next appointment!

Jenny Cantu

Front Desk

Jenny encountered the care and professionalism of Berry Farms EyeCare firsthand when she brought in her children for routine eye exams. Several months later, Jenny came on board and offers a combined 16 years of patient scheduling, direct patient care and coaching experience to the team. Outside of extending outstanding service to our patients, Jenny raises her three teenagers together with her husband, serves in their local church and challenges her own personal growth while supporting her husband’s baking business. Jenny looks forward to greeting you and guiding you toward meeting your eye care needs!