Effective Date: September 25, 2026

Berry Farms Eye Care (“Berry Farms Eye Care,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, berryfarmseyecare.com (the “Website”).

This Privacy Policy explains what information we may collect through the Website, how we use and disclose that information, and the choices available to you.

Information We Collect

Information You Provide to Us

We may collect information that you voluntarily provide through forms or other features of the Website, including:

  • Name
  • Mailing address
  • Phone number
  • Email address
  • Date of birth
  • Vision insurance information
  • Medical insurance information
  • Appointment request information
  • Messages or other information you choose to provide

Please use our general contact forms only for the purposes indicated on the Website. Do not submit detailed personal health information through a general contact form. Specific questions regarding your medical condition, diagnosis, treatment, or patient care should be discussed directly with our office or during an appointment.

SMS / Text Messaging

If you opt in to receive text messages from Berry Farms Eye Care, we collect your mobile number to send appointment reminders and practice updates. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies, pixels, scripts, server logs, and similar technologies. This information may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Referring website
  • Date and time of visits
  • Interactions with Website features

We may use this information to operate the Website, understand how visitors use it, improve performance and functionality, maintain security, and evaluate our marketing and communications.

Cookies and Tracking Technologies

Our Website may use cookies and similar tracking technologies, including technologies associated with analytics, advertising, appointment or booking services, maps, embedded content, and translation services.

Cookies are small files stored on your device that can help websites remember preferences and understand how visitors interact with their services.

Where available, you may manage certain tracking preferences through the Cookie Settings feature on our Website. You may also configure your browser to limit or reject cookies. Disabling certain cookies may affect the functionality of some portions of the Website.

How We Use Your Information

We may use information collected through the Website to:

  • Respond to questions and requests
  • Process appointment requests
  • Communicate with you regarding our services
  • Provide and improve Website functionality
  • Maintain and improve Website security
  • Understand Website usage and performance
  • Perform analytics
  • Support advertising and marketing activities where permitted by law
  • Prevent fraud or misuse
  • Comply with legal and regulatory obligations
  • Protect our rights and the rights of others

Appointment Requests

Submitting an appointment request through the Website does not guarantee an appointment. Appointment availability may vary, and an appointment is not considered confirmed until a member of Berry Farms Eye Care contacts you or otherwise confirms the appointment.

Health Information and HIPAA

Information associated with your treatment and medical records may be subject to additional protections under applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (“HIPAA”), where applicable.

Berry Farms Eye Care’s handling of protected health information in connection with patient care is governed by its Notice of Privacy Practices, where applicable.

This Website Privacy Policy concerns information collected through the Website and is not intended to replace Berry Farms Eye Care’s Notice of Privacy Practices.

How We May Share Information

We may share information with third parties when reasonably necessary to operate our Website and business, including:

Service Providers

We may use companies that provide services such as:

  • Website hosting and maintenance
  • Website analytics
  • Appointment and booking technology
  • Patient portal technology
  • Email or communications services
  • Security and fraud prevention
  • Advertising and marketing
  • Mapping services
  • Translation services

These providers may process information as necessary to perform services on our behalf. This does not include SMS opt-in data or mobile phone numbers, which are never shared with third parties.

Legal Requirements

We may disclose information when we reasonably believe disclosure is required to:

  • Comply with applicable laws, regulations, court orders, or legal processes
  • Respond to lawful governmental requests
  • Protect the rights, safety, or property of Berry Farms Eye Care, our patients, Website visitors, or others
  • Detect or prevent fraud, security incidents, or unlawful activity

Business Transactions

Information may be transferred as part of a merger, acquisition, reorganization, sale of assets, or similar business transaction, subject to applicable legal requirements.

Third-Party Websites and Services

Our Website may contain links to or integrations with websites and services operated by third parties, including patient portals, appointment services, maps, and other external platforms.

When you access a third-party service, that provider may collect information according to its own privacy policy and terms. Berry Farms Eye Care is not responsible for the privacy practices, security, content, or operation of third-party websites or services.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information collected through the Website against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. You should use caution when transmitting sensitive information online.

Data Retention

We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with applicable legal and regulatory requirements, resolve disputes, enforce agreements, and maintain appropriate business records.

Retention requirements applicable to medical records may differ from those applicable to ordinary Website information.

Your Privacy Choices and Rights

Depending on where you reside and which privacy laws apply to Berry Farms Eye Care, you may have certain rights regarding your personal information. These may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Obtain a portable copy of certain information
  • Request information about categories of personal information we process
  • Opt out of certain forms of targeted advertising, profiling, or sale of personal information where applicable

Certain information may be exempt from these rights under applicable law, including information regulated by healthcare privacy laws.

To submit a privacy request, please contact us using the information below. We may need to verify your identity before processing your request.

If applicable law provides you with a right to appeal a decision concerning a privacy request, you may submit an appeal using the same contact information and identify your request as a Privacy Appeal.

Children’s Privacy

The Website is intended for a general audience and is not designed for children under 13 to use independently.

Parents or legal guardians may provide information regarding minor patients when requesting healthcare services. Such information will be handled in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Website, practices, technologies, or legal requirements.

When we make changes, we will update the effective date shown at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

Berry Farms Eye Care
40 Moss Ln, Ste 110
Franklin, TN 37064

Phone: (615) 905-8190